Growth · Authority content · 07
Glossary and definitions
A glossary and definitions program publishes one page per term in the organization’s field, each with a one-sentence definition, an extended definition, where the term appears in the organization’s work, related terms and DefinedTerm structured data, so that the organization becomes a source engines cite for the vocabulary of its sector. It is needed when buyers ask what-is questions the organization is qualified to answer, when the sector’s terms are defined inconsistently across the web, when internal pages use terms that are nowhere explained, or when an authority program wants entity pages that anchor its vocabulary. The work produces the term list, the definitions written and verified by experts, the structured data, the cross-links between terms and the pages that use them, and the maintenance that adds terms as the field changes.
Scope
What the review covers.
- Term selection from buyer questions, sector usage and internal content
- Definition writing: one sentence, extended, usage in the organization’s work
- Expert verification and sign-off
- DefinedTerm and DefinedTermSet structured data
- Cross-linking between terms and to the pages that use them
- Hub page with letter navigation and maintenance
Deliverables
What you receive.
| Deliverable | Form |
|---|---|
| Term list | Prioritized, with owners |
| Glossary pages | One per term, verified and signed |
| Structured data | DefinedTerm within a DefinedTermSet |
| Glossary hub | With navigation and cross-links |
Prerequisites
What we need from you.
- Experts to verify definitions
- The content inventory, to find terms already in use
- Agreement on scope and on how many terms are published per cycle
Related
Where this sits.
- Authority content Service
- Growth Hub
- Comparison and decision content Also
- Refresh cycle management Also
By David Selakovic · Published 2026-10-16 · Revised 2026-10-16 · Reviewed every 180 days
Questions
Asked before engaging.
Why would engines cite a glossary?
Because what-is prompts are among the most common, and a precise, attributed definition is exactly what retrieval systems lift into an answer.
How long should a definition be?
One sentence that stands alone, then an extended explanation. The one-sentence definition is what gets quoted.
Can we see an example?
Our own Glossary follows this structure. See Glossary.