Growth · Measurement and evidence · 05
Monthly evidence report
The monthly evidence report is one document, written for a chief executive, that states what changed last month across visibility, demand, economics and asset: AI share of voice and citations by engine, organic and AI-referred inquiries, cost per qualified inquiry and paid spend, pages published and refreshed, and the performance and security posture of the stack, each measured against the baseline and the agreed targets, with every figure traceable to its source. It is needed when marketing reporting has been built to justify an invoice rather than to inform a decision, when leadership wants evidence it can put in front of a board, or when an engagement must show its work every month. The report produces the figures, the interpretation, the recommendations and the evidence index.
Scope
What the review covers.
- Visibility: share of voice, citations, indexing, competitor share
- Demand: sessions, inquiries by source and intent, attribution
- Economics: spend, cost per qualified inquiry, earned-demand share
- Asset: pages published and refreshed, authorship coverage, performance, security
- Trend against baseline and targets
- Evidence index and recommendations
Deliverables
What you receive.
| Deliverable | Form |
|---|---|
| Monthly evidence report | Executive-readable, stable structure |
| Evidence index | Source for every figure |
| Recommendations | What to do next, with reasoning |
| Trend file | Month by month, retained |
Prerequisites
What we need from you.
- The baseline and measurement definitions
- The dashboard and data connections
- A reader: the executive who receives it and the decisions it informs
Related
Where this sits.
- Measurement and evidence Service
- Growth Hub
- Quarterly executive briefing Also
- Competitor benchmarking Also
By David Selakovic · Published 2026-10-16 · Revised 2026-10-16 · Reviewed every 180 days
Questions
Asked before engaging.
Who writes it?
Our team, from measured data. It is reviewed before delivery and the evidence index allows any figure to be checked.
Can it be shared with a board?
It is written for that purpose. A board edition without operating detail is prepared where needed.
What if the numbers are bad?
Then the report says so, with the reasons the evidence supports and what we recommend. Assurance reporting is built to survive an audit, and so is this.