Growth · 04
Google Ads managed on a flat fee, never a percentage of spend.
We are paid the same whatever you spend. Our only interest is qualified inquiry volume at the lowest cost that holds it, and the evidence to show it.
Why the fee model matters
The recommendation follows the evidence.
An agency paid a percentage of spend is structurally unable to recommend spending less. Ours is paid a flat fee, so the recommendation follows the evidence: where earned and AI-cited demand replaces paid demand, spend comes down; where it does not, it stays. Either way you see the numbers.
What we do every month
Governed against cost per qualified inquiry.
- Search-term review and negative keyword governance
- Budget and bid governance against cost per qualified inquiry, not cost per click
- Landing-page alignment so paid traffic lands on the authority content, not on orphan pages
- Conversion tracking integrity: forms, calls, bookings, CRM handoff
- Policy and compliance review for regulated categories
- A written monthly note: what changed, what it cost, what we recommend
Other platforms
Where the evidence says they earn their place.
Meta, LinkedIn and Microsoft Ads are governed where the evidence says they earn their place.
Capabilities
What it covers.
Account audit and waste removal
An account audit and waste removal examines a Google Ads account the way an auditor examines a control environment: structure, targeting, search terms, bids, budgets, conversion tracking, landing pages and settings, to find where spend produces nothing a buyer would recognize as an inquiry and to remove it.
Learn more →02 / CapabilitySearch-term and negative keyword governance
Search-term and negative keyword governance is the recurring review of what searches actually triggered the organization’s ads, the exclusion of the ones that could never produce a qualified inquiry, and the record that shows the account is kept clean on purpose.
Learn more →03 / CapabilityBudget and bid governance
Budget and bid governance manages what the organization spends and what it pays per click against the measure that matters, cost per qualified inquiry, rather than against cost per click, impression share or any metric that rewards spending more.
Learn more →04 / CapabilityLanding-page alignment with authority content
Landing-page alignment with authority content sends paid traffic to the pages that answer the searcher’s question with expert-signed depth, rather than to orphan landing pages that say little and exist only for ads.
Learn more →05 / CapabilityConversion tracking integrity
Conversion tracking integrity makes sure that what the advertising platforms count as a conversion is an inquiry the business would recognize: forms that reach the inbox, calls that connect, bookings that occur, and the handoff into the CRM, with duplicates, spam and test submissions excluded and every conversion traceable to its source.
Learn more →06 / CapabilityQuarterly spend review
A quarterly spend review puts paid spend in front of leadership with the evidence to decide whether it should rise, hold or fall: inquiry volume by source, cost per qualified inquiry, the share of inquiries now arriving from earned and AI-cited demand, what paid spend is still buying, and the recommendation for the next quarter with its reasoning.
Learn more →07 / CapabilityMeta, LinkedIn and Microsoft Ads governance
Meta, LinkedIn and Microsoft Ads governance applies the same flat-fee discipline to platforms beyond Google where the evidence shows they earn their place: Microsoft Ads for search intent the organization already captures on Google, LinkedIn for defined professional audiences, Meta where the audience and the inquiry path justify it, each measured against cost per qualified inquiry and each governed, reduced or stopped on the evidence.
Learn more →08 / CapabilityPlatform policy and compliance review
A platform policy and compliance review checks that advertising in regulated categories such as healthcare, legal, financial and insurance meets the advertising platforms’ policies and the professional, regulatory and consumer-protection rules that apply, before an account is suspended, a claim is challenged or a regulator takes an interest.
Learn more →09 / CapabilityExit planning and account handback
Exit planning and account handback ensures that if the engagement ends, the organization keeps everything and loses nothing: the advertising accounts in its own name with full administrative access, the conversion tracking, audiences, negative lists, campaign history, documentation of what was done and why, and a handover that lets an internal team or a successor continue without starting over.
Learn more →Observe
Understand the buyer’s questions, the prompts the engines answer, who is cited today, where paid spend goes, what the experts actually know.Fortify
Build the asset: the site, the entity, the content, the governance on paid media. Nothing that breaks what already brings in business.Verify
Confirm the engines crawl, index and cite; confirm inquiries arrive and are attributed; confirm paid spend changes hold inquiry volume.Evidence
One monthly report a board can read: visibility, demand, economics, asset.Sustain
Refresh cycles, quarterly paid-media reviews, new buyer questions, new research. Authority decays if unattended; so does a control.