Growth · Authority content · 09
Refresh cycle management
Refresh cycle management keeps every published page current: each page carries a refresh interval, is reviewed when the interval expires or when its subject changes, is revised with a new revision date, and is retired when it no longer earns its place. It is needed when a site has pages nobody has looked at in years, when engines prefer fresher sources and the organization’s pages are losing citations to newer ones, when regulations, prices or practices have changed and pages still state the old ones, or when an authority program has reached a scale where currency cannot be managed by memory. The work produces the refresh schedule generated from page dates, the review and revision workflow, the retirement procedure for pages that no longer serve, and the reporting that shows the site’s currency.
Scope
What the review covers.
- Refresh intervals by page type and subject volatility
- Schedule generation from publication and revision dates
- Review workflow: expert check, update, re-verification, sign-off
- Event-driven refresh when subjects change
- Retirement and redirect procedure for pages that no longer serve
- Currency reporting and refresh compliance
Deliverables
What you receive.
| Deliverable | Form |
|---|---|
| Refresh schedule | Generated, visible, owned |
| Review and revision workflow | With records per page |
| Retirement procedure | Redirects and archive handling |
| Currency report | Pages due, overdue and refreshed, each month |
Prerequisites
What we need from you.
- Page dates and refresh intervals in the page specification
- Expert availability for reviews on the schedule
- Citation tracking, to prioritize pages that earn citations
Related
Where this sits.
- Authority content Service
- Growth Hub
- Expert capture program Also
- Page specification and editorial standards Also
By David Selakovic · Published 2026-10-16 · Revised 2026-10-16 · Reviewed every 180 days
Questions
Asked before engaging.
Does every page need refreshing?
Every page needs reviewing on its interval. Many reviews confirm the page is current with a new revision date; some lead to revision; a few lead to retirement.
Does a refresh count as new content?
A major refresh is treated as a page credit in our plans, because the work and the value are comparable. Minor date confirmations are not.
How does this interact with citation tracking?
Pages that earn citations are refreshed first and protected. See Citation tracking by page and engine.