Growth · Authority content · 02
Page specification and editorial standards
A page specification and editorial standards define what every published page must contain and the rules every page must meet: the intent it answers, the answer block in the first screen, the claims and their sources, the author and reviewer, the dates and refresh interval, the structured data, the internal links, and the language rules that keep copy consistent and credible. They are needed when content is produced by several people or tools without a shared standard, when pages vary in quality and structure, when an organization’s editorial standards must be public and defensible, or when an authority program starts and must scale without drift. The work produces the specification, the standards document, the templates that implement them, and the check that rejects pages which fall short.
Scope
What the review covers.
- Page specification: fields every page carries, from intent to status
- Editorial standards: sourcing, authorship, dating, corrections, language
- Templates per page type that implement the specification
- Automated checks: missing fields, banned words, broken links, invalid schema
- Public editorial standards page
- Review and update cadence for the standards themselves
Deliverables
What you receive.
| Deliverable | Form |
|---|---|
| Page specification | The front matter every page must carry |
| Editorial standards | Published and internal versions |
| Templates | Per page type, implementing the specification |
| Quality gate | Checks that fail the build on violations |
Prerequisites
What we need from you.
- The page types the program will produce
- Decisions on authorship, sourcing and disclosure rules
- Access to the build so checks can be enforced
Related
Where this sits.
- Authority content Service
- Growth Hub
- Fact verification Also
- Expert sign-off and authorship Also
By David Selakovic · Published 2026-10-16 · Revised 2026-10-16 · Reviewed every 180 days
Questions
Asked before engaging.
Why automate the checks?
Because standards that depend on someone remembering them drift within weeks. A check that fails the build does not forget.
Can we see your standards?
Yes. Ours are public. See Editorial standards.
Do the standards cover AI drafting tools?
Yes. They state that drafting tools are used under the author’s direction and that a named person verifies every claim before publication.