Industries · Security vendors and MSPs · Growth edition
When a buyer asks an engine which provider to trust, be the answer.
Buyers researching an MSP or security vendor now ask ChatGPT, Gemini, Perplexity and Google AI Mode before they shortlist. The engines cite providers who have published specific, signed, verifiable expertise about the frameworks and problems the buyer named. Most providers have published feature lists.
Opportunity
What the engines reward.
- Prompts like “MSP for CMMC Level 2 in Virginia” are answered by citing a handful of sources; a provider not among them is invisible.
- Engineers hold deep expertise that the website never shows, so the engines have nothing to attribute to the provider.
- Comparison and decision prompts (managed SOC versus in-house, SOC 2 versus ISO) are won by whoever published the comparison table.
- Paid search for provider terms grows more expensive each year while earned citations compound.
- Entity confusion: the provider’s name, people and services are inconsistent across profiles, so engines cannot connect them.
What we do
The capabilities applied.
- Entity and schema engineering one unambiguous provider entity
- Author and credential profiles your engineers as verifiable experts
- Expert capture program engineer knowledge drawn out on a schedule
- Comparison and decision content the decisions your buyers make, decided
- Prompt share-of-voice tracking which provider prompts you win and lose
- Account audit and waste removal paid spend governed on a flat fee
Evidence
What you can show.
- A baseline of share of voice and citations for provider prompts across engines, then the monthly trend.
- Pages signed by named engineers with credentials the engines can verify.
- Citation ledger by page and engine showing which published expertise earns attribution.
- Cost per qualified inquiry by source, so paid spend is defended or reduced on evidence.
- Partner delivery: a standing white-label arrangement for assessments, audit preparation and project capacity, scoped per client engagement.
- Authority plan for a regional provider that wants to be the cited source for its frameworks and markets.
- Dominance plan for a provider spending heavily on paid search for terms its own published expertise should already win.
Questions
Asked before engaging.
Will publishing expertise give away our methods?|Pages answer buyer questions with substance; they do not publish runbooks. The expert capture program decides with you what is public.
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We already have a blog. Why is this different?|Unsigned, generic posts earn no citations. Named authors, verified claims, stated dates and structured answers do.
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Can this run alongside our existing marketing agency?|Yes. Measurement and GEO can sit beside an incumbent, with one set of definitions everyone reports against.
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By David Selakovic · Published 2026-10-16 · Revised 2026-10-16 · Reviewed every 180 days