Growth · 05
One monthly report, built to be put in front of a board.
Everything we do is measured against a baseline and against targets agreed with you. The report is written for a chief executive, not for a marketing team.
What it contains
Visibility, demand, economics, asset.
| Section | Measures |
|---|---|
| Visibility | Prompt share of voice by engine; citations by page and prompt; competitor citation share; indexed pages and refresh compliance |
| Demand | Organic and AI-referred sessions; inquiries by source and intent; call and form attribution; pipeline value where a CRM is connected |
| Economics | Paid spend; cost per qualified inquiry; earned-demand share; trend against baseline |
| Asset | Pages published and refreshed; expert authorship coverage; Core Web Vitals and uptime; security posture of the stack |
Why it matters
Built to survive an audit.
Marketing reporting is usually built to justify the invoice. Assurance reporting is built to survive an audit. We only know how to do the second kind.
Capabilities
What it covers.
Baseline audit
A baseline audit measures where the organization stands before any growth work begins, so that every later report shows change against evidence rather than against memory: AI share of voice and citations across engines, organic and paid visibility, inquiry volume by source, cost per qualified inquiry, site performance and security posture, content inventory and authorship coverage.
Learn more →02 / CapabilityPrompt set design
Prompt set design builds the defined set of buyer questions that AI visibility is measured against: the questions real buyers ask at each stage of a decision, phrased the way they ask them, organized into clusters by intent and service, versioned so that measurements over time compare like with like, and reviewed as buyer language changes.
Learn more →03 / CapabilityAttribution and call tracking
Attribution and call tracking connects each inquiry, whether a form, a call, a booking or a chat, to the source that produced it: organic search, an AI engine referral, paid search, direct, referral or a campaign, with calls tracked to the page and source that led to them and the result recorded in the CRM.
Learn more →04 / CapabilityDashboard
The dashboard gives the organization a single, current view of the measures that matter, drawn from the same definitions as the monthly report: AI share of voice and citations, organic and AI-referred traffic, inquiries by source, cost per qualified inquiry, paid spend, pages published and refreshed, performance and security posture.
Learn more →05 / CapabilityMonthly evidence report
The monthly evidence report is one document, written for a chief executive, that states what changed last month across visibility, demand, economics and asset: AI share of voice and citations by engine, organic and AI-referred inquiries, cost per qualified inquiry and paid spend, pages published and refreshed, and the performance and security posture of the stack, each measured against the baseline and the agreed targets, with every figure traceable to its source.
Learn more →06 / CapabilityQuarterly executive briefing
The quarterly executive briefing is a short, in-person or remote session with leadership that steps back from the monthly figures to the questions that matter at a quarter’s distance: is the program working, what has changed in the market and the engines, where paid spend stands and whether it should change, what the next quarter’s priorities are, and what decisions leadership needs to make.
Learn more →07 / CapabilityCompetitor benchmarking
Competitor benchmarking places the organization’s measured visibility beside its competitors’ on the same prompts, engines and search terms, so that progress is judged against the market rather than only against the organization’s own past: citation share, share of voice, cited pages and formats, content volume and freshness, and entity consistency.
Learn more →08 / CapabilityData retention and privacy
Data retention and privacy in measurement ensures that the data collected to measure a growth program, from analytics and call tracking to inquiry records and measurement exports, is collected lawfully, kept only as long as it is needed, protected while it is held, and documented so the organization’s privacy program can account for it.
Learn more →09 / CapabilityReporting for boards and investors
Reporting for boards and investors presents the growth program’s evidence at the level a board, an investment committee, a lender or an acquirer needs: whether demand is becoming an owned asset rather than rented attention, what the organization’s visibility position is against its market, what paid spend has done and should do, and what the content, site and entity assets are worth as assets.
Learn more →Observe
Understand the buyer’s questions, the prompts the engines answer, who is cited today, where paid spend goes, what the experts actually know.Fortify
Build the asset: the site, the entity, the content, the governance on paid media. Nothing that breaks what already brings in business.Verify
Confirm the engines crawl, index and cite; confirm inquiries arrive and are attributed; confirm paid spend changes hold inquiry volume.Evidence
One monthly report a board can read: visibility, demand, economics, asset.Sustain
Refresh cycles, quarterly paid-media reviews, new buyer questions, new research. Authority decays if unattended; so does a control.