Industries · Medical and dental groups · Growth edition
Be the practice the patient’s question leads to.
Patients ask engines what a symptom means, whether a procedure is right for them, and which practice nearby to call. The engines cite clinician-signed, specific, current pages. A group with hundreds of clinicians and no published clinical authorship is invisible to that question, and pays for the schedule in ad spend instead.
Opportunity
What the engines reward.
- Condition, procedure and decision questions answered by national publishers rather than the clinicians who treat the patients.
- Spanish-speaking patients served by machine-translated pages, or by nothing.
- A slow, script-heavy site that loses the patient in the parking lot.
- Ad spend growing every year to fill schedules that cited demand could fill.
- Business profiles and website facts that disagree, so engines cannot connect the group to its locations.
What we do
The capabilities applied.
- Expert capture program clinician knowledge captured on a schedule that fits clinic hours
- Language editions a Spanish edition reviewed by native-speaking clinicians
- Entity and schema engineering group, locations and clinicians as one coherent entity
- Performance engineering and Core Web Vitals a second on a phone, measured
- Budget and bid governance a mandate to cut spend as cited demand grows
- Attribution and call tracking which source actually filled the schedule
Evidence
What you can show.
- Share of voice and citations for condition, procedure and practice prompts by region.
- Clinician-signed pages with verification records and dates.
- Cost per qualified inquiry by source, monthly, against the baseline.
- Call and form attribution so paid and earned demand are counted honestly.
- Authority plan for a regional group with 10 to 30 locations.
- Dominance plan where ad spend exceeds $100,000 a month.
- Foundation plan for a single specialist practice with a strong clinical reputation and a weak website.
Questions
Asked before engaging.
How much clinician time does this take?|A recorded conversation produces material for several pages. The capture schedule is set around clinic hours in the proposal.
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Is the content compliant with advertising and board rules?|Every page passes fact verification and clinician sign-off, and claims rules are applied in the editorial standards.
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Will cutting ad spend reduce new patients?|Spend is reduced only as measured cited demand replaces it, and the trend is reported monthly. Nothing is cut on assumption.
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By David Selakovic · Published 2026-10-16 · Revised 2026-10-16 · Reviewed every 180 days