Industries · Law firms · Growth edition
The client asks the engine first. Be the attorney it cites.
Before a prospective client calls a firm, they ask an engine what their situation means and what to do. The engines cite attorneys who published specific, signed, current answers in that practice area and region. Firms that rely on paid search are buying, at rising prices, the inquiries that published authority earns.
Opportunity
What the engines reward.
- Practice-area questions answered by legal publishers and directories instead of the firm’s attorneys.
- Attorneys with decades of expertise invisible as authors, with no verifiable profiles.
- Paid search spend in a category where clicks are among the most expensive anywhere, managed on a percentage of spend.
- Intake forms and tracking that collect information in ways privilege and consent rules do not allow.
- Comparison and decision prompts (this remedy versus that, this structure versus that) won by whoever published the table.
What we do
The capabilities applied.
- Expert capture program attorney knowledge captured between matters
- Author and credential profiles bar admissions and credentials the engines can verify
- Comparison and decision content the decisions clients face, laid out
- Account audit and waste removal an expensive account audited like a control environment
- Privacy-respecting analytics and lead capture intake that respects privilege and consent
- Attribution and call tracking which source produced the consultation
Evidence
What you can show.
- Share of voice for practice-area and situation prompts by region.
- Attorney-signed pages with verification records and bar-rule review.
- Cost per qualified inquiry by source, with paid spend decisions recorded.
- Intake and tracking data flows documented for confidentiality review.
- Foundation plan for a specialist firm with a strong reputation and a weak website.
- Authority plan for a multi-practice or multi-office firm that wants to be the cited source in its practice areas.
- Dominance plan where paid search spend is heavy and attorney-signed authority should be replacing it.
Questions
Asked before engaging.
Do bar advertising rules apply to this content?|Yes, and the editorial standards apply them. Attorney sign-off includes compliance with the rules of the jurisdiction.
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Can we write about outcomes?|Only within the rules, which in most jurisdictions restrict outcome claims. Explaining process, options and criteria is both permitted and more useful.
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Will you manage our paid search?|On a flat fee, with a mandate to reduce it as earned demand grows. See Paid-media governance.
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By David Selakovic · Published 2026-10-16 · Revised 2026-10-16 · Reviewed every 180 days