Growth · Web design and build · 07
Privacy-respecting analytics and lead capture
Privacy-respecting analytics and lead capture measures what the site needs to measure and captures inquiries lawfully, without third-party cookies, without consent banners that drive visitors away, and without tags that send data to parties the organization never agreed to: cookieless analytics, server-side or first-party event collection where it is needed, forms with consent, retention and audit trail, and integration with search, business profile and advertising platforms through their own interfaces. It is needed when the site carries tags nobody can account for, when privacy law applies to visitors, when consent banners are hurting conversion, or when a rebuild should start clean. The work produces a tag inventory and removal, the analytics implementation, lead capture that respects privacy law, and the data flow documentation that a privacy program needs.
Scope
What the review covers.
- Tag and tracker inventory with justification or removal
- Cookieless analytics implementation and dashboarding
- First-party event and conversion measurement
- Form design with consent, retention and audit trail
- Integration with Search Console, Business Profile and advertising platforms
- Data flow documentation for the privacy program
Deliverables
What you receive.
| Deliverable | Form |
|---|---|
| Tag inventory and removal record | What was found and what remains, with reasons |
| Analytics implementation | Cookieless, documented |
| Lead capture | Forms, consent, retention, handoff |
| Data flow documentation | For privacy records |
Prerequisites
What we need from you.
- Access to the site and to existing analytics and advertising accounts
- The privacy requirements that apply to visitors
- The systems inquiries must reach: CRM, inbox, scheduling
Related
Where this sits.
By David Selakovic · Published 2026-10-16 · Revised 2026-10-16 · Reviewed every 180 days
Questions
Asked before engaging.
Can we measure conversions without cookies?
Yes. First-party, consent-respecting measurement covers what decisions require. The precision of cross-site tracking is neither available nor lawful in many cases.
Do we still need a consent banner?
Often not, when there are no non-essential cookies. Where law requires one, it is implemented minimally and honestly. Counsel confirms.
What happens to the tags we remove?
Documented, so marketing knows what was measured before and how it is measured now.