Insights · Question
Who writes the content?
Your experts are the source and the signatories. They do not write; they are captured: recorded conversations, walkthroughs and annotated documents, scheduled around their real work. Our editorial team drafts from that material, extracts every factual claim and verifies it against a primary source or the expert’s documented experience, and the expert reads, corrects and signs the page before it is published under their name with a verifiable profile. Drafting tools are used under the author’s direction and disclosed in our editorial standards. Nothing is published under an expert who has not reviewed it.
In more detail
The reasoning.
Ghostwriting under a professional’s name, unread by them, is ineffective because engines cannot verify it and dangerous because regulators can. Expert authorship is slower at first and far more durable, and the capture schedule takes less of the expert’s time than writing would.
The capture program is agreed before the engagement: which experts, which topics, how much time, in what format. A recorded conversation produces material for several pages. Experts who cannot or will not participate are a reason we decline the engagement.
See the expert capture program, expert sign-off and authorship, expert-authored versus ghostwritten content and the editorial standards.
By David Selakovic · Published 2026-10-16 · Revised 2026-10-16 · Reviewed every 90 days