Insights · Worksheet
Buyer-question inventory worksheet
Every page in an authority program answers one defined question, and every prompt in the measurement set is a question buyers ask. This worksheet builds the inventory both draw from, in buyers’ own words, from the sources where they ask.
How to use it
Before the first step.
- Involve sales, service, support and anyone who talks to buyers.
- Keep the inventory as a living document with sources and dates.
Steps
Each one owned and evidenced.
| # | Step | Owner | Evidence |
|---|---|---|---|
| 01 | Collect questions from sales calls and notes for the past quarter, verbatim where possible. | Sales lead | Question list with source and date |
| 02 | Collect questions from support, intake and service conversations. | Service lead | Question list with source and date |
| 03 | Export search queries from Search Console and paid search terms that produced inquiries. | Marketing lead | Query export |
| 04 | Collect questions from forums, review platforms, association channels and competitor FAQ pages. | Marketing lead | Question list with source |
| 05 | Rewrite each question in the form a buyer would type or say to an engine, preserving their vocabulary. | Editorial lead | Phrased question list |
| 06 | Tag each question by decision stage: understanding, options, selection, action. | Editorial lead | Stage column |
| 07 | Cluster questions by intent, service and audience; merge duplicates. | Editorial lead | Cluster map |
| 08 | Score each cluster by inquiry value, frequency and current visibility; prioritize. | Marketing lead | Scored inventory |
| 09 | Assign each priority question to a page type (capability, question, comparison, glossary) and to the prompt set. | Editorial lead | Inventory with page and prompt assignment |
By David Selakovic · Published 2026-10-16 · Revised 2026-10-16 · Reviewed every 180 days