Insights · Question
How many pages do we actually need?
As many as there are distinct questions your buyers ask that you are qualified to answer, each as its own page, published to a standard, and no more. Volume without substance is a liability; a smaller body of signed, verified pages outperforms a larger body of anonymous ones. Our plans publish between two hundred and five thousand pages a year depending on the organization’s size, markets and languages, with glossary entries, comparisons, checklists, question pages and video transcripts all counting and social posts not. The buyer-question inventory decides the number; the plan sets the pace.
In more detail
The reasoning.
The inventory comes first: questions collected from sales, support, search queries and forums, phrased as buyers ask them, clustered by intent and prioritized by inquiry value. Each priority question maps to a page type. The count falls out of that work rather than being chosen in advance.
The pages that matter most are usually the service and capability pages, because commercial prompts land there. Explainers, comparisons, definitions and questions then answer the component questions engines decompose a prompt into. A site with a hundred pages that each answer something is in a better position than one with a thousand that repeat each other.
See the buyer-question inventory worksheet, authority content versus programmatic SEO pages and the plans page for the published ranges.
By David Selakovic · Published 2026-10-16 · Revised 2026-10-16 · Reviewed every 90 days