Glossary · S
Share of voice (AI)
AI share of voice is the percentage of answers, across a defined set of prompts and answer engines, in which a given organization is mentioned or cited.
Extended definition
In more detail.
It is measured by running the prompt set on a schedule, recording every mention and cited URL, and dividing an organization’s appearances by the total. Because engines are non-deterministic, prompts are run repeatedly and frequencies are reported rather than single observations. Performance Data reports it monthly by engine and by prompt cluster, alongside the position within the answer and the sentiment of the mention, and against the baseline taken before the program began.
In our work
Where it appears.
Share of voice is the headline visibility measure in every growth engagement. It is established by prompt share-of-voice tracking and compared with competitors in competitor benchmarking.
By David Selakovic · Published 2026-10-16 · Revised 2026-10-16 · Reviewed every 180 days