Insights · Question
What if we want to leave?
You leave with everything. Plans carry a twelve-month minimum term, stated in the proposal, because the method takes that long to show its results honestly; after it, the engagement continues or ends on notice. Whenever it ends, the handback is the same: accounts already in your name, the site and content already yours, living documentation of what was done and why, a transition briefing for your team or a successor, and removal of our access. Governed accounts and a static site are built so that nothing depends on us being there.
In more detail
The reasoning.
We plan the exit at the start because ownership and documentation established at the beginning cannot be withheld at the end, and because a flat fee gives us no revenue in lock-in. The exit-planning capability is part of every paid-media engagement for the same reason.
What continues after we leave: the site keeps running, the content keeps earning citations on its refresh dates until they lapse, the paid account keeps working as documented, and the measurement keeps producing numbers in your accounts. What stops: the capture program, the refresh cycle, the governance cadence and the monthly report, unless your team takes them on with the documentation we hand over.
See exit planning and account handback, what do we own at the end and what is the minimum term.
By David Selakovic · Published 2026-10-16 · Revised 2026-10-16 · Reviewed every 90 days